• Our Next Chapter:

    Supporting Families Consistently & Sustainably

    Starting May 1, 2026

    At Gemma’s Hope, our mission has always been to support families experiencing pregnancy and infant loss with compassion, dignity, and meaningful resources. Every program we create is rooted in the belief that every baby’s life matters and every family deserves to feel seen, supported, and remembered.

    As we’ve grown, so has the need—and the cost—of providing that support. Over the past year, we’ve taken a close look at how to continue serving families well while building a model that is sustainable long-term. These changes allow us to reach more families, support hospitals more consistently, and ensure that what we provide is both meaningful and accessible when it’s needed most.

    Bereavement Book Carts Retiring

    After thoughtful consideration, we are retiring our Book Cart Program and will no longer be shipping or restocking carts in hospitals. While this program has impacted many families over the years, rising costs and logistical challenges made it difficult to sustain at scale.

    Families will still have access to the same books they know and love through a new, more flexible system designed to meet them wherever they are.

    Free Book Fund Replacing Book Carts

    Families can now request a complimentary pregnancy and infant loss book through a simple online form. Once submitted, they’ll receive a code to select a book from our online store at no cost, with shipping included.

    This approach gives families the freedom to choose the resource that feels most helpful to them, when they’re ready.

    Held in Hope Care Packages Launching

    We are introducing Held in Hope Care Packages, which will be provided directly through partner hospitals—one for each baby. These thoughtfully curated packages include comfort items, keepsakes, and gentle guidance to support families in the immediate moments after loss.

    This shift allows us to offer something more personal, consistent, and meaningful at the bedside, while also simplifying distribution for hospitals.

    Hospital Training + Incentives

    We are expanding opportunities for hospitals to access specialized training in perinatal loss care through group licensing. Hospitals can also earn vouchers for Gemma’s Hope resources by encouraging staff participation and course completion.

    This program supports both staff development and patient care—equipping teams with the tools they need while also bringing additional resources back to the families they serve.

  • Transition Timeline

    1

    Free Book Fund Goes Live

    May 1

    Books available by request to bereaved families goes live online.

    Held in Hope Care Packages begins pilot launch in local hospitals.

    2

    Gradual Shift in Distribution

    Jun 1 - Dec 31

    As Care Packages are adopted, hospitals begin transitioning away from Book Carts, with kits becoming the primary method of support.

    3

    Sponsorships Open Up

    Jul 1

    Our new and improved sponsorship program will allow families & businesses to support in a way that feels personal to them & creates a lasting impact.

    More info coming soon

    4

    Hospital Training Launches

    late Summer 2026

    Compassionate Care in Perinatal Loss launches & becomes available to providers and nurses anywhere in the US.

    5

    Full Program Implementation

    2027

    All Partner Hospitals are transitioned to the Held In Hope Care Packages, with ongoing distribution, restocking, and expansion to new locations.